Tzuri Gueta, a graduate of Shenkar College in the Tel Aviv area, is a designer and textile engineer who has been based in Paris since 1996. Growing up on the shores of the Mediterranean, he was in direct contact with the elements of nature, and his work reflects his roots.

After settling in Paris, Tzuri worked at Trend Union, an agency run by Li Edelkoort, and went on to concentrate on textile design. He challenged the conventions of the trade by approaching traditional handicraft with unprecedented techniques. This innovative approach gave rise to surprising materials that verged on sculpture – materials that deceive the senses of touch and vision.

In his quest for textile materials, Gueta came upon silicone, and it soon became his signature material. This polymer, composed mostly of silica, possesses extraordinary properties of solidity and flexibility.

By combining silicone with openwork textile materials, Gueta invented a technique of blowing silicone into lace. The technique was patented in 2005.