Mietis is an inspiring and unique young luxury brand that offers a vision oriented to all cultures with versatile and customizable products. Maria Fontanellas, daughter of the know-how of the family leather company, is the creative talent behind the project. The brand’s name, in fact, comes from the nickname her father gave her as a little girl. Influenced since childhood by the family’s activity and design, Maria decided to study fashion in Milan, a city which inspired her to start her own project.
Mietis was born from Maria’s good eye to combine geometric shapes with colors to transform them into truly unique fashion pieces that are at the same time highly functional and fully customizable to truly reflect the personality of the woman who enjoys them. Specialized in leather handbags and garments, Mietis combines the family knowledge of more than 60 years of history in the treatment of leather with Maria’s young, colorful and fresh vision.
Naturally, the raw material is essential in Mietis. All the pieces, both bags and clothes, are made with the best leather from the family tannery that has been supplying the highest end brands since 1954. Mietis’s production is carried out entirely in Spain; the bags in Ubrique and the clothes in a specialized workshop in Barcelona.
Since its birth in 2017, Mietis started presenting collections in Paris, reproducing the working atmosphere of the Atelier Mietis. One year later, the brand made its debut in the North American market, presenting a new collection in the carefully designed concept store Please do not Enter in West Hollywood. The US is one of the markets where the brand is most appreciated and it has been present with pop-up stores in hotels like the No-Mad in Los Angeles and Park MGM in Las Vegas, as well as with presentations in major shopping centers in California like the South Coast Plaza in Orange County.
The warm and colorful universe of Mietis can currently be found in selected sales points in Europe and the USA, as well as at Espai Mietis in Barcelona which, besides the firm’s flagship store, it’s a multidisciplinary space where events, talks and presentations will be held. There, Mietis will offer a customization service to allow customers to choose the colors and patterns that best suit their personal style and to customize the brand’s jackets, which will then be delivered within 15 days.
Mietis has also received the award for Best Emerging Designer in the brand’s debut at 080 Barcelona Fashion in 2017 and a complete look from the first collection has been added to the permanent collection of the Design Museum in Barcelona.