IURI is a contemporary fashion label focused in leather goods and soft accessories. The brand aims to dress today's customer using IURI as an accent of their identities.

Each product reflects the personal aesthetic of Jure Stropnik, founder and creative director of the brand. He is inspired by the architecture and contemporary culture. " There is an inspiration on every corner that surround us, you just have to be curious" he admits. Clear and pure shapes, use of basic colors and a strong character are the characteristics of IURI's distinctive identity. Every single product is an unique design object.

Jure currently lives and designs in Milan. While he travels around the world to get inspired through moderns aesthetics, he still sticks to the old craftmanship. Each design is handmade in Italy.