The ClockClock project started in 2008 by Per Emanuelsson and Bastian Bischoff. Inspired by the question "How to shape time", the university duo experimented with analog clock hands that would depict a changing, moving typography. They showed a mock-up to electrical engineer, Australian David Cox. Cox (also now part of Humans since 1982) helped the duo develop a prototype. Selling on the art market in a small edition number, ClockClock 24 was eventually created to reach a broader audience.
Twenty-four clocks come together to tell a collective story in one singular digital display. Each individual clock hand is choreographed in line with the others; the twenty-four clocks tell the time as a collective, rather than individually. The clocks transition from unpredictable spinning to synchronized alignment—visually representing both the concept of time and the literal display of time.ClockClock 24 can be programmed in 12-or 24-hour time format and can display three different modes of movement between each minute: minimal, medium or elaborate. Elaborate contains ten different choreographies shown over ten minutes on a loop.